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Outdoor advertising
Promote your business and engage valuable audiences with one of Belgium's leading outdoor advertising companies.
There’s no better way to broadcast your brand message than by advertising in public spaces. Whether it’s using our market leading Adshel network or modern digital formats, the out-of-home medium is truly unmissable, making it the perfect platform for boosting brand visibility and increasing engagement on a local, regional, and national scale. Our extensive out-of-home (OOH) advertising solutions provide brands and agencies with a creative, innovative, and flexible approach to effectively meet their audience and campaign objectives. Discover more about our diverse and impactful options below.
Why OOH advertising?
Out-of-home is the last true mass medium — and it’s thriving. Each week, it reaches 94% of Belgian adults aged 18+, with 84% of that reach delivered through our Bauer Media Outdoor inventory (CIM Study). It’s not just about scale — (D)OOH is also a powerful driver of action. In fact, 71% of consumers (18–54) took action after seeing a DOOH ad (Pulse Study).
Whether it’s boosting footfall or online engagement, the impact is clear: DOOH delivers an average +30% uplift in store visits (BMO Belgium Efficiency Impact Model, 2019–2024), while 30% of people go online after exposure, primarily on their mobile (Pulse Study).
It’s also one of the most noticed media channels — 78% of Belgians (18–54) say they notice it (Pulse Study). That visibility helps drive brand preference, with DOOH outperforming other media on brand favorability (73%) (OAAA x Harris Poll, 2024). And in a world where trust matters more than ever, 1 in 3 people trusts messages seen in OOH (BMO UK The Moment for Trust, 2021).
That combination of reach, attention, and trust is why OOH continues to be one of the most effective channels for building a positive brand image (Talon Benchmark Study).
Explore advertising formats
Our extensive range of advertising formats reaches 84% of Belgian 18+ (CIM Study). From bus shelter posters (Adshel) to digital out-of-home (DOOH) panels and more, we are proud to be a Platform for Brands. We offer a wide range of advertising formats to choose from, so whatever your campaign goal, you’ll find the perfect fit.
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Digital OOH advertising
Digital out-of-home in Belgium has seen remarkable growth in recent years, becoming an essential channel for impactful brand communication. Bauer Media Outdoor covers an impressive 51% of Belgium’s 18–54 demographic through over 1,100 digital screens strategically positioned across the country, empowering advertisers to deliver targeted, relevant, and flexible messaging to millions each week.
Programmatic DOOH advertising
Programmatic out-of-home advertising is a rapidly growing media channel, and an important part of an omnichannel marketer's toolkit. Programmatic DOOH offers the unprecedented opportunity for digital buyers to seamlessly reach customers when they are both online and offline.
Our advertising environments
Selecting the right advertising environment is key to maximising brand exposure and activating audiences in the moment. Improve your brand’s visibility and impact by capitalising on retail, roadside or transit surroundings.
Street
Street ads reach shoppers, commuters, drivers, and pedestrians, engaging them actively as they explore and navigate the city.
Train station
Train stations connect brands to young, active, and affluent audiences looking to make the most of their waiting time.
Subway station
Brussels metro entrances & exits deliver high visibility, effectively reaching daily commuters, students, and urban professionals
Retail
Retail advertising allows brands to influence buyers close to the point of sales, when they're ready to purchase.
Why advertise your business with Bauer Media Outdoor?
Bauer Media Outdoor has long been at the forefront of Out of Home, innovating and creating alongside the brands we work with. Our decades-long expertise and national network of outdoor media make us perfectly placed to facilitate and guide OOH advertising campaigns.
As a Platform for Brands, we provide a powerful, flexible and measurable advertising medium. As a Platform for Good, we go above and beyond to ensure that we’re serving communities and building environmentally responsible infrastructure at every level of our business.
