Why OOH?

A media channel that competes with and complements others...

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Brand and activation

Brand building reach

Out of Home is a powerful tool for building brand awareness, thanks to its ability to reach large audiences in public, high-attention environments.

With thousands of sites across Belgium’s streets and stations, reaching 84% of Belgian population 18+ (CIM Study), Bauer Media Outdoor offers the scale and visibility needed to keep your brand top of mind. Our national network reaches a broad and diverse audience — making it a trusted, high-impact Platform for Brands to connect with future customers across the country.

Activation

Driving action means reaching the right people at the right moment — when they’re ready to engage, visit, or buy — and building on the awareness created through branding.

With the rise of digital, Bauer Media Outdoor Belgium offers over 1.100 digital screens in strategic locations across the country, including high-traffic streets, train stations and retail zones. This flexible network allows brands to activate smart, targeted campaigns that prompt real-world action — from store visits to online searches and spontaneous purchases.

84%

OOH reach of Belgians 18+
(CIM Study)

30%

Average campaign uplift
(BMO Efficiency Impact Model 2024)

71%

Of 18-54 take action
after a DOOH exposure
(Pulse Study)

OOH research and insight

Proving OOH's effectiveness

A collection of industry studies that add robust evidence to why Out of Home should be a key consideration in media planning.

Building Trust in Out of Home

The Moment for Trust investigates the importance of brand trust and why it increases the likelihood of brand engagement. It explores how public media, particularly Out of Home advertising, are successful channels for delivering credibility, as well as how building trust through OOH drives brand consideration.

Consumers are 36% more likely to engage with brands they trust.
1 in 3 say they trust Out of Home

Belgium - DOOH Impact Study

The PULSE study conducted by Bauer Media Outdoor and Kantar proves the power of Digital Out of Home in capturing attention, driving memory, and triggering real-world action across all generations in Belgium. This collaboration highlights how DOOH is no longer a secondary medium, but a core driver of advertising effectiveness — with 71% of people taking action after exposure and 50% recalling the ads they see.