A Platform for Good

We're all collectively aware of the responsibility that we have towards society. We know that we can play a part in making our world a better place to live. So as a company, we’ve publicly committed to being a Platform for Good.

As we continue to innovate, we’re thinking beyond just advertising and asking how each and every display that we maintain, and every contract we operate, can help to support the public, the environment, and other organisations working for good.

+50%
of industry revenue invested back into local authorities
22 million
worth of media space donated in 2024
+350 artists
featured across our 1.100 digital screens in 2024

Being a Platform for Good. It’s in our DNA.

Sustainability & the environment

We continue to reduce our environmental impacts and be more sustainable, not only for the future of our business, but for the future of the planet.

We have a long history of initiatives, innovation, partnerships and projects to reduce our environmental impact and carbon footprint. We are accelerating our journey to be Carbon Net Zero by 2030 (across Scope 1 & 2) and by 2045 (across Scope 3).

Find out more about our journey to a more sustainable future, today.

Sustainability
Our commitment to communities

We're a very physical part of the communities in which we operate, and we believe we have a responsibility to give something back. That’s why we have a long-standing tradition of supporting local associations and community-driven projects.

We also proudly run a major initiative dedicated to artists, offering them visibility on our media network to share their work with the public.

Social impact

Making a real difference

As part of our Platform for Good approach, we have launched various social impact initiatives and built partnerships to support diverse communities.

Health in focus

Supporting health awareness campaigns by giving them the visibility they need.

Amplifying voices

Giving a voice and visibility to diverse communities in Belgium, from promoting gender equality to marking Pride, etc.

Supporting impact

Shining a light on socially engaged organisations — from environmental initiatives to humanitarian causes

Education

We have joined forced with WPP to help create better job opportunities for talent with diverse ethnic background

Volunteering

Our People Behind the Posters love to volunteer and give back to causes that matter to them.

Social value

Once a year, as part of our CSR commitment, our People Behind the Posters dedicate a full day to helping improve spaces for children and aim to make a small but meaningful impact.

In good news

Our latest positive stories

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Bauer Media Outdoor wins Kontich and deploys its green-roofed passenger shelters there

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Bauer Media Outdoor improves the passenger experience in stations with green corners

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When the Bauer Media Outdoor passenger shelter goes green in Ghent

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Bauer Media Outdoor unveils the largest out-of-home art gallery in Belgium

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