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A Platform for Good
We're all collectively aware of the responsibility that we have towards society. We know that we can play a part in making our world a better place to live. So as a company, we’ve publicly committed to being a Platform for Good.
As we continue to innovate, we’re thinking beyond just advertising and asking how each and every display that we maintain, and every contract we operate, can help to support the public, the environment, and other organisations working for good.
*PwC 2023
Being a Platform for Good. It’s in our DNA.
Sustainability & the environment
We continue to reduce our environmental impacts and be more sustainable, not only for the future of our business, but for the future of the planet.
We have a long history of initiatives, innovation, partnerships and projects to reduce our environmental impact and carbon footprint. We are accelerating our journey to be Carbon Net Zero by 2030 (across Scope 1 & 2) and by 2045 (across Scope 3).
Find out more about our journey to a more sustainable future, today.
Our commitment to communities
We're a very physical part of the communities in which we operate and we believe we have a responsibility to give something back to those communities.
In 2023, we delivered £29 million social value contribution as certified by Planet Mark. Social value quantifies our net social and environmental benefits to society.
We partner with councils, charities and other organisations to make a difference in local communities.
Making a difference
As part of our Platform for Good approach, we have launched various social impact initiatives and built partnerships to support diverse communities.
Compass
In collaboration with Jamii, we are giving away free advertising space to Black-owned businesses.
Amplifying voices
Giving a voice and visibility to diverse communities in the UK, from promoting gender equality to marking Pride, Black History Month and more.
Neurodiversity
We support the work of organisations championing neurodiversity and seek to drive positive change in our industry.
Education
We have joined forces with Brixton Finishing School and Code Your Future to help create better job opportunities for talent from underrepresented backgrounds.
Volunteering
Our People Behind the Posters love to volunteer and regularly give back to causes that matter to them.
Social value
As part of our partnerships with local councils, we invest in social value projects that are shaped and informed by local people.
The King's Trust
We are very proud of our 20 year partnership with Bauer Media Outdoor. It has provided us with the opportunity to reach both our mass audience for essential fundraising but also more critically young people in need of our support, helping them be aware of our courses to give them the confidence and skills to gain employment. The partnership goes beyond the generous out of home advertising they kindly gift, it also includes joint projects to benefit young people and the opportunity for young artists supported by The Prince’s Trust to have their work showcased. Bauer Media Outdoor provides The Prince’s Trust and young people a platform to show why young people need support and what they can achieve when they are given the opportunity, especially now.
Plan International
Our partnership with Bauer Media Outdoor has included their invaluable support for our Crime Not Compliment campaign to make public sexual harassment a crime - support which has been instrumental to the campaign's success.
Bauer Media Outdoor have really championed the cause over the past two years, providing us with advertising space to amplify the campaign to a national audience at critical moments. This has helped us reach and mobilise over half a million supporters across the UK who have joined us in calling for a new law.
Teenage Cancer Trust
Our strategy to continue brand building throughout 2023 and 2024 with your incredible support, has seen us come through a particularly difficult couple of years with our greatest awareness figures yet. Bauer Media Outdoor's donated advertising space has been a big asset and resource for our marketing efforts. We know that in most cases the impact is subconscious, but I am confident that it's no coincidence we're managing to increase our awareness and get through these difficult times as a result of your incredible support over the last two years, and particularly with our latest campaign.
Keep Britain Tidy
In the ten years that Keep Britain Tidy has been Bauer Media Outdoor's charity partner, we have seen the reach and impact of our campaigns go from strength to strength. Through their extensive network of sites, we see important environmental messages come to life at a scale we simply could not achieve without them. They not only champion the environmental agenda by supporting us with ad space, but by acting as a true partner and using our initiatives and campaigns to engage and educate their staff.
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Our latest positive stories
The latest Platfom for Good stories from Bauer Media Outdoor.
Pillars of support for Derby’s biodiversity
Derby welcomes 15 new Living Pillars across its city centre, bringing natural beauty into urban spaces.
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Bauer Media Outdoor announces winners of 2025 Compass scheme championing Black-owned businesses
Bauer Media Outdoor, in partnership with Jamii, announces the winners of the 2025 Compass scheme, an initiative designed to support Black-owned businesses with free outdoor advertising.
Our charity partners
As a Platform for Good, we support charities and social good organisations that matter to our people, align with our diversity, equity, and inclusion efforts, and benefit the communities we operate in.
We aim to donate £1m annually to our Hero charity partners that we choose to support on a long-term basis, helping to amplify their messages and empowering our people to get actively involved in those partnerships.
Additionally, we collaborate with many other charities throughout the year, lending support where we can.
The King's Trust
We have been a Silver Patron for over 10 years and actively contribute to their efforts to empower young people.
Cash for Kids
We join Bauer Media Group colleagues in supporting the children's charity.
Keep Britain Tidy
We regularly participate in the Great British Spring Clean and support their campaigns.
Scope
We're working with Scope to help drive inclusion for disabled people, both internally and externally.
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Brixton Finishing School
As a proud partner, we help to provide young talent from under-represented backgrounds with opportunities to launch their careers in the media industry.
EFL in the Community
We support the work of the charitable arm of the English Football League in 72 communities.