Bauer Media Outdoor have partnered with Behind the Billboard as the headline sponsor. The podcast celebrates the creativity, craft and culture of outdoor advertising. Hosted by creative leaders Dan Dawson and Hugh Todd, Behind the Billboard gives listeners the inside scoop on the stories behind some of the world’s most iconic outdoor campaigns.  

By sponsoring Behind the Billboard, we are looking forward to championing the power of creative advertising in OOH, building on our Powerful Posters series which provides creative guidance and insight into how to best design for the channel to create effective posters.

Dan Dawson has spent most of his professional life delivering best-in-class creative digital work in OOH advertising markets around the world that has won Pencils, Lions and gongs all over the world. Hugh Todd brings a wealth of experience from some of the world’s leading ad agencies including BBH, where he has created award-winning work including the D&AD-winning Golden Wonder Skins poster and Amnesty’s Departure Board campaign.  

Together, Dan and Hugh deep dive into the world of outdoor advertising, speaking with creatives, photographers, clients, strategists, and media owners to uncover what inspires and motivates them to produce extraordinary work.  

Dan and Hugh, co-hosts at Behind the Billboard, said: “We’re super excited to have Bauer come on board the BtB mothership. They clearly adore outdoor and are keen to champion creativity, which they already do with their brilliant Powerful Posters programme. We just hope they’ll like our flapjacks.”

Ben Hope, Marketing Director at Bauer Media Outdoor UK, said: “I'm a huge believer that creativity breeds creativity. Behind the Billboard gets up-close and personal with the best creative talent in the industry, with a specific focus on their best work, the process of their craft and what truly happens behind some of outdoor advertising’s most famous campaigns. To create Powerful Posters, we should learn from the best. That’s why we couldn’t be more excited to be partnering with the best podcast there is talking about our medium.”

The first sponsored episode will be live on Friday, 10^th October, with new episodes released every two weeks. Tune in on Spotify, Apple Podcasts, and YouTube.