Digital Out of Home in the UK has been on a dramatic growth path over recent years growing to a weekly reach of UK adults, according to industry currency Route, of 83%. Bauer Media Outdoor has almost 5,000 screens in neighbourhoods and communities nationwide, providing advertisers a perfect opportunity to scale-up digital executions and deliver highly relevant, flexible messaging to 44 million people every week.

Programmatic Out of Home advertising is a rapidly growing media channel, and an important part of an omnichannel marketer's toolkit. Programmatic DOOH offers the unprecedented opportunity for digital buyers to seamlessly reach customers when they are both online and offline.

High street advertising reaches millions of people as they shop, eat and socialise.

Have your brand greet audiences on arrival with train station advertising.

Improve brand consideration and activate audiences looking to spend by advertising in shopping centres.

Motorists and pedestrians, commuters and leisure-seekers – advertise roadside to reach diverse audiences at scale.

Supermarket advertising allows brands to influence buyers at the point of purchase.

As part of their ‘Do Us a Flavour’ campaign, Walkers installed tweet-activated vending machines in selected locations around London. Using modified bus shelter advertising, the vending machines generated social traction by encouraging viewers to tweet in exchange for a packet of crisps.

Proof that creativity doesn’t require flashy technology, the BBC’s campaign to promote their three-part Dracula series made an incredible impact without a screen in sight. The bespoke billboard used a number of wooden stakes arranged so that Dracula’s shadow would appear when lit from a certain angle.