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Digital Out of Home advertising
Discover more on digital outdoor advertising - an effective media channel.
What is DOOH advertising?
Digital Out of Home (DOOH) advertising is a marketing channel that uses digital infrastructure outside of the home, such as display panels in shopping centres and digital street signage.
Digital Out of Home in the UK has been on a dramatic growth path over recent years. Bauer Media Outdoor has over 5,000 screens in neighbourhoods and communities nationwide, providing advertisers a perfect opportunity to scale-up digital executions and deliver highly relevant, flexible messaging to up to 68% of the UK adult population (Route).
Why use digital OOH advertising?
Digital outdoor advertising can be a powerful tool to help brands reach their audiences as they move throughout their every day lives. From large scale coverage to increased engagement, discover where, how, and why DOOH is the right channel for your brand:
A VIP Entrance
Our DOOH estate provides unique access to some of the UK’s most desirable, public advertising locations, from busy, bustling high streets and supermarkets to premium shopping malls, and many more, we’re right where people are.
Smash your objectives
Digital OOH campaigns are equally at home delivering large scale, emotive branding messages as they are rational, activation messages. Our Long Live DOOH study proved that digital not only outperforms classic in the short term, immediately after exposure, but is a channel that will continue to benefit from enhanced effectiveness weeks after exposure.
Get with the times
Digital ads displayed at the right moment have a greater impact than those displayed at an incongruent time. DOOH’s flexibility allows brands to launch campaigns with maximum relevancy for their audience.
Think bigger
Incorporating premium, large-format DOOH, with formats such as Bauer Media Outdoor's Storm, into your media plans will drive brand Fame.
Get animated
Crafting animated and video content for digital Out of Home increases campaign cut-through and effectiveness, as well as improving consumer action. Full-motion digital, particularly across Bauer Media Outdoor's Malls, is perfect for extending and priming social video campaigns.
DOOH advertising
Adshel Live
Discover more about the UK’s largest digital Out of Home network, in retail hubs and communities nationwide.
Programmatic OOH
Add premium DOOH screens to your programmatic digital campaigns effortlessly through DSP partners.
Ready to start your digital campaign?
Now you're in the know on what, how and where digital outdoor advertising can help your brand grow.
Fill in the form to get in touch and discuss your next DOOH campaign. You'll also get a link to our Why DOOH? deck sent straight to your inbox.
CACI 2022 key retail centres;
Bauer Media Outdoor, JCDecaux, Posterscope, The Moments of Truth, 2020;
Kinetic, Digital Eye and Face Tracking, 2011;
Talon, The 4th Space, 2018;
Adshel Australia, The Context Effect, 2016;
Posterscope, The Dynamic Difference, 2013;
Bauer Media Outdoor, Brand Fame Uncovered, 2016;
Bauer Media Outdoor, Long Live DOOH, 2017;