Why Digital Out of Home (DOOH)
Discover the power of digital outdoor advertising as an effective media channel.
DOOH in the Netherlands is growing at lightning speed, and this is also reflected at Bauer Media Outdoor. Our fast-growing DOOH network now consists of more than 800 digital screens, spread across major cities and strategic locations such as car parks and schools. This offers a unique opportunity for advertisers: buying campaigns that can be deployed quickly, targeted and flexibly. This allows you to reach millions of Dutch people every week with up-to-date, dynamic content at the right time and in the right place.
Maximum impact
Digital outdoor advertising that responds to location, time or environment stands out more than a generic expression. DOOH makes this possible with data-driven triggers. This allows you to determine exactly where and when your campaign is visible, ensuring maximum relevance and impact.
Tailor your creation to the following data triggers:
- Availability or stock level
- Weather such as sun, rain, temperature or pollen
- Day or time
- Locatie
- Verkeer
- Live events, news or trending topics
- User generated content
Ready to go live with your digital campaign?
Do you have any questions about digital out of home or want advice from one of our experts? Fill in the contact form and we will get back to you.