The power of Out of Home (OOH)

One of the most effective mass media with which to reach your target audience and thus the perfect addition to your multimedia campaign.

Out of Home (OOH) stands out in real life and makes your brand instantly visible to a wide audience. It not only ensures recognition, but also boosts consumer confidence. Campaigns stick better, especially when OOH is part of a smart media mix.

What makes OOH so unique? It puts people in motion. Anyone who sees a campaign on the street is more likely to look something up, walk into a shop or make a purchase online. In addition, you reach your target group exactly where they are, on the road, in town or at shopping areas, making your brand part of their daily lives.

In short, OOH helps your brand grow and delivers immediate results. It is a powerful tool that creates visibility, trust and action.

Digital Out of Home

Digital Out of Home is booming, also at Bauer Media Outdoor. Our fast-growing network of more than 800 digital screens can be found in major cities, car parks, schools and along busy roads. This is how to give your digital campaign maximum impact, exactly where it counts.

Programmatic Digital Out of Home

Programmatic gives you control over timing, location and context. Use fixed triggers like day, time and place or variable signals like weather, traffic or behaviour. This way, your DOOH campaign is visible at exactly the right time.

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