.svg.png)
-1675270649.avif)
About our company
Outdoor advertising and infrastructure, and proudly part of the Bauer Media Group.
The Bauer Media Outdoor Way
We are committed to providing a Platform for Brands and a Platform for Good.
We’re transforming our estate and practices. We’re building a sustainable business that benefits our many public, partner, and advertiser stakeholders through the provision of ad-funded social infrastructure, digital innovation, and proactive efforts that benefit society.
The Bauer Media Outdoor Way helps us deliver more impact for advertisers, with more value for communities, and less impact on our planet.
A Platform for Brands & a Platform for Good
A Platform for Brands
As a Platform for Brands, we offer a flexible, accountable, and sustainable advertising proposition that reaches audiences at scale, delivering impactful and effective campaigns.
A Platform for Good
As a Platform for Good, we're helping to build more resilient communities through public services, environmental advances, and the championing of good causes.
Sustainability
We acknowledge our responsibility to help protect the environment and the communities we serve, not only for the future of our business, but for the future of the planet.
We’re focusing on reducing our carbon footprint and other environmental impacts across our operations and are committed to being Carbon Net Zero by 2030 (Scope 1 & 2) and by 2045 (Scope 3).
Enriching everyday life
We are part of the Bauer Media Group - a media business focused on creating content that matters to millions of people across Europe, covering print and online publishing, audio broadcasting and entertainment, Out of Home advertising, and investments in other media related sectors. Our purpose is to enrich everyday life as we entertain, serve, and inspire our customers.
At Bauer Media Outdoor, we connect to enriching everyday life by unlocking deeper engagement through creative, impactful outdoor advertising across 12 markets and over 110,000 sites, alongside the provision of ad-funded social infrastructure.
Our people
Our talented team of more than 700 people work in 16 locations nationwide to provide stunning advertising, as well as cleaning and maintaining street furniture to make the urban environment better for local communities. We maintain long-term partnerships with brands, agencies, landlords, and local authorities, helping advertisers reach people in public spaces across the country.
We are the People behind the Posters.
Our leadership team
Our history
1936
More O'Ferrall is formed.
1967
The Adshel brand is launched.
1996
More O’Ferrall is rebranded as More Group.
1998
Clear Channel Communications acquires More Group and Town & City Billboards and is awarded the Sainsbury’s Outdoor Media Estate contract.
2001
The company acquires Foxmark, making it the major player in the shopping mall market.
2002
The company is renamed as Clear Channel UK.
2006
The company buys Van Wagner in the UK and launches the Pinnacle brand, making it the market leader in premium format advertising.
2008
The digital roadside network is formed and the Interact mobile services division is launched. Bain Capital Partners LLC and Thomas H Lee Partners LP acquire the company.
2009
The digital malls network, national dry-posted billboards and WAVe ‘proof-of-posting’ technology are launched. William Eccleshare is appointed President and CEO of Clear Channel International.
2010
The ‘Cromination’ (six consecutive panels on the Cromwell Road) becomes available for the first time in 10 years.
2011
The Socialite network of digital screens in bar environments is launched. The UK’s first roadside network of digital bus shelter panels is launched in London (LD6) and the Play division is created. Clear Channel is named as a Sunday Times ‘Best Green Company’ for the first time.
2012
The first campaigns are run on interactive digital screens through our Create division. Clear Channel acquires Vision Media Group, making it a leader in the digital mall environment, and becomes a Silver Patron of the King’s Trust.
2013
The company rolls out the Mobile Platform, a network of 10,000 mobile tags at city centre roadside panels, and launches Storm, a new super-premium brand for large format digital advertising.
2014
The Mobile Platform is rebranded as Connect. We install the world’s first Twitter-activated vending machine and trials its first solar powered 6-sheet bus shelter. We also launch the playLondon proposition: a purpose-built network of 40 large format digital screens, the expansion of Storm to 20 sites and LD6 is rebranded as Adshel Live.
-1621872079.avif)
2015
The launch of the first contactless donation campaign, ‘Tap to Beat Cancer’. Clear Channel and Amscreen announce digital screen partnership. Justin Cochrane is appointed CEO of Clear Channel UK. Storm begins nationwide digital expansion transforming the ‘Cromination’ into Storm Cromination London - the UK's longest digital Out of Home advertising site.
2016
Adshel Live is rolled out nationwide; the company acquires New World Payphones business to transform UK high streets with state-of-the-art digital kiosks and retains Sainsbury’s advertising contract and wins Asda advertising contract.
2017
Automation programme goes live with the launch of the ad platform; national digital footprint continues to grow, driven by Adshel Live & installation of NWP kiosks in London.
2018
The company integrates its proprietary automated buying system with Posterscope’s location analytics, planning and trading platform, ECOS; Adshel Live is launched in the West End; and ‘The Difference’ is unveiled to drive positive social impact.
2019
Clear Channel separates from parent company iHeartMedia, Justin Cochrane becomes European CEO, Richard Bon & Will Ramage become Joint Managing Directors, and Adshel Live becomes the UK’s largest digital Out of Home network.
2020
The company remains committed as a Platform for Good during the COVID-19 pandemic, launches campaign planning mobile data platform RADAR in Europe, and installs its 100th Billboard Live screen in Manchester.
2021
We join Ad Net Zero in support of climate action, install our 2500th Adshel Live panel in the UK, introduce new dedicated programmatic offering – Clear Channel LaunchPAD, and establish Clear Start to aid start-ups seeking to scale through Out of Home advertising.
2022
Clear Channel becomes one of the biggest programmatic media owners in Europe, delivering over 1 billion impressions monthly, expands LaunchPAD in the UK, installs the 100th Bee Bus Stop in the UK, and becomes the first Out of Home media owner to commit to ambitious Science Based Targets initiative.
.avif)
2023
Marking the 25th anniversary of our partnership with Sainsburys, we expanded the Sainsburys Live external screen network to 420 screens and launched 400 new internal screens.
2024
Our Adshel Live network expanded to 3,500 screens, cementing its position as the UK's largest DOOH network; our social value contribution was certified by Planet Mark, totalling £28 million for 2022; we celebrated 20th anniversary of supporting the King's Trust.
2025
Bauer Media Group acquires Clear Channel Europe as we become Bauer Media Outdoor.
Industry
We’re an active member and champion of the Out of Home sector, the wider advertising industry and its people.
Advertising Association
We’re a member of the Advertising Association alongside more than 50 other businesses across advertising and media. As a collective, we work to drive engagement and advocate for advertising’s contribution to the economy, society, and people.
Outsmart
We’re founding members of Outsmart, the Out of Home industry body. Outsmart’s goals are to inform, educate, and inspire advertisers and people to do wonderful things in Out of Home.
The Marketing Society
We're a part of The Marketing Society, a global community of marketing leaders. The Marketing Society's community of over 2800 members unites change-makers who aim to achieve a positive impact together, as a community.
NABS
We work closely with NABS who provide support to improve the wellbeing of people working in the advertising and media industry.
Accreditations
Bauer Media Outdoor’s certifications demonstrate our commitment to responsible business practices across all areas of our business. These internationally recognised standards, including ISO 45001 (Occupational Health and Safety), ISO 9001 (Quality Management), and ISO 14001 (Environmental Management), help us to maintain robust systems to safeguard employee wellbeing, deliver high-quality services, and minimise environmental impact.
