With the rapid rise of retail media, the ability to connect the dots between in-store, on-site and off-site digital capabilities is becoming ever more important.  Bauer Media Outdoor's growing network of premium, full motion digital screens across Sainsbury’s largest stores provides the perfect opportunity to combine creativity, flexibility and accountability, enhancing the customer journey for millions of affluent shoppers across the country. 

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We’re busy upgrading all our existing Sainsbury’s Live Front of Store screens with more energy efficient Waferlite®️ units, expanding the network to 420 screens across 2025. And we’re launching 400 brand-new Sainsbury’s Live Instore screens located in the power aisles across stores nationwide; reinforcing immediate purchase intent and offering further opportunities to enhance brand awareness and memorability throughout a consumer’s in-store journey.

As shopping habits evolve, consumers now expect more flexibility in how, when, and where they shop. With changing work and home life patterns, this shift is more pronounced than ever. Supermarkets continue to be a cornerstone of UK retail, serving as key destinations where households continue to outspend pre-pandemic levels on food and life’s essentials.

The flexibility of our digital screens allows you to tailor your campaign message to target individual stores by their specific location, use different creatives throughout the day or highlight specific promotions to connect with shoppers in meaningful ways. Whether your goal is to drive immediate purchases or build long-term brand awareness, our Sainsbury’s Live network helps you deliver impactful, engaging experiences that align seamlessly with today’s grocery shopping journey.