A 96-sheet billboard advertisement overlooking a busy road with traffic passing by

Outdoor advertising

Advertise your business and connect with valuable audiences through Northern Ireland’s leading outdoor advertising company.

There’s no better way to broadcast your brand message than by advertising in public spaces. Whether it’s using our market leading Adshel network or modern digital formats, the Out of Home medium is truly unmissable, making it the perfect platform for boosting brand visibility and increasing engagement on a local, regional, and national scale.

Our Out of Home (OOH) advertising portfolio offers brands and agencies an innovative and flexible approach to reaching audiences and objectives. Keep reading to find out more about the options available.

A Platform for Brands

Why OOH advertising?

Out of Home is one of the world’s oldest advertising mediums but, thanks to continuous innovation, it’s just as relevant as ever.

One of the biggest benefits of OOH is that it’s experienced beyond the confines of the home. Being seen against the backdrop of the ‘real’ world helps brands to forge a sense of legitimacy. This is one of the reasons why OOH is the most effective channels for delivering a positive perception to audiences.

Digital Out of Home Advertising

Digital Out of Home in Northern Ireland has been on a growth path over recent years. Bauer Media Outdoor has more than 150 screens in neighbourhoods and communities nationwide, providing advertisers a perfect opportunity to scale-up digital executions and deliver highly relevant, flexible messaging to people every week.

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Our formats

Explore advertising formats

From bus shelter posters (Adshel) to digital Out of Home (DOOH) panels and more, we are proud to be a Platform for Brands. We offer a wide range of advertising formats to choose from, so whatever your campaign goal, you’ll find the perfect fit.

Adshel

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Adshel Live

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Billboards

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Billboard Live

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Stations

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Adbox 6-sheet Posters

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Environments

Our advertising environments

Selecting the right advertising environment is key to maximising brand exposure and activating audiences in the moment. Improve your brand’s visibility and impact by capitalising on retail, roadside or transit surroundings.

Advertising environments

Bus Shelters

Bus shelter advertising offers high visibility and repeated exposure to a broad, local audience, effectively capturing attention in high-traffic areas.

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Cities & Towns

Advertising in cities and towns reaches people as they shop, eat and socialise.

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Shopping malls

Improve brand consideration and activate audiences looking to spend by advertising in shopping centres.

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Roadside

Motorists and pedestrians, commuters and leisure-seekers – advertise roadside to reach diverse audiences at scale.

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Supermarkets

Supermarket advertising allows brands to influence buyers at the point of purchase.

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Why Bauer Media Outdoor?

Why advertise your business with Bauer Media Outdoor?

Bauer Media Outdoor has long been at the forefront of Out of Home, innovating and creating alongside the brands we work with. Our decades-long expertise and national network of outdoor media make us perfectly placed to facilitate and guide OOH advertising campaigns.

As a Platform for Brands, we provide a powerful, flexible and measurable advertising medium. As a Platform for Good, we go above and beyond to ensure that we’re serving communities and building environmentally responsible infrastructure at every level of our business.

Start advertising your business today

Out of Home is a tried and trusted method for reaching large and diverse audiences and the new wave of DOOH formats has expanded our network's offering - enabling you to amplify your brand's message with data-driven campaigns.

Our position as market leaders ensures that we can provide expert guidance on choosing the right formats, locations and environments to deliver tangible results. Fill out the form to start your OOH advertising journey with Bauer Media Outdoor.