A large digital billboard advertisement on a busy street surrounded by shops and residential buildings

Roadside Advertising

Drive Visibility

National network of roadside sites

Be seen on the roadside

Our eye-catching national portfolio grabs the attention of motorists, commuters, shoppers and pedestrians, turning this Out of Home environment into an opportunity for businesses of all shapes and sizes to deliver impactful campaigns.

Roadside advertising includes a variety of classic and digital sites, each strategically positioned in unmissable locations like our street-level Adshel posters and Adshel Live screens or our billboard network situated on arterial routes, motorways, and in town and cities.

Roadside advertising is a powerful platform for national, regional, and local-level campaigns. By working with us, you'll reach people in your local area and increase your brand presence.

Brand building Reach

Why use roadside advertising

Roadside advertising is proven to deliver brand-building reach for advertisers*. It is known to make brands famous with posters that stick in your audience's mind. With the growth in digital, it also provides brands with the added flexibility to activate timely and location-based advertising.

Reaching millions of people every week, Roadside advertising provides the perfect platform for advertisers to get in front of target audiences in a cost-effective way.

Here are some of the benefits:

  • Unmissable. Our advertising formats are strategically placed to catch the attention of passersby.
  • Wide Reach. Your brand will reach a broad range of people and attract them to your business.
  • High Footfall Locations. Hundreds of people pass by our ads daily.
A digital bus shelter advertisement on a bus shelter with people and traffic passing by

Want to find out how to reach your audience with a roadside campaign?

Contact Us

Adshel

Adshel is our national portfolio of classic roadside 6-sheet poster sites situated in high traffic volume areas that reaches 80% of the UK’s adult population in cities, towns and villages across the UK every fortnight.

2,360+
Adshel panels nationwide
Find Out More

Adshel Live

Reaching pedestrians and motorists in over 20 towns and cities across the country, Adshel Live is the Northern Ireland’s largest Digital Out of Home (DOOH) network, reaching millions of people every week. Its flexible and creative capabilities will make campaigns work harder.

100
Roadside Digital screens
Find Out More

Billboards

With 48-sheet and 96-sheet billboards across the country, this classic nationwide portfolio offers a highly visible roadside canvas that captivates audiences and helps businesses build brands and drive awareness.

290+
Poster sites
Find Out More

Billboard Live

Billboard Live is a high-impact digital billboard network positioned at key roadside locations across Northern Ireland. With crystal clear screens and prime visibility, it delivers dynamic, real-time messaging to a broad, on-the-move audience.

10
Digital billboard sites
Find Out More

Get in touch

To discuss your campaign options or for further information on roadside advertising, please give us a call or fill in our form below and a local campaign expert will be in touch shortly.