Roadside Advertising
Nationwide advertising
Be seen on the roadside
Bauer Media Outdoor’s roadside ads enable brands and organisations to reach audiences at scale.
Our eye-catching national portfolio grabs the attention of motorists, commuters, shoppers and pedestrians, turning this Out of Home environment into an opportunity for businesses of all shapes and sizes to deliver impactful campaigns.
Roadside advertising includes a variety of classic and digital sites, each strategically positioned in unmissable locations like our street-level Adshel posters and Adshel Live screens or our billboard network situated on arterial routes, motorways, and in town and cities.
Roadside advertising is a powerful platform for national, regional, and local-level campaigns. By working with us, you'll reach people in your local area and increase your brand presence.
Why use roadside advertising
Roadside advertising is proven to deliver brand-building reach for advertisers*. It is known to make brands famous with posters that stick in your audience's mind. With the growth in digital, it also provides brands with the added flexibility to activate timely and location-based advertising.
*See our New to Out of Home section for more insight.
Reaching millions of people every week, Roadside advertising provides the perfect platform for advertisers to get in front of target audiences in a cost-effective way.
Here are some of the benefits:
- Unmissable. Our advertising formats are strategically placed to catch the attention of passersby.
- Wide Reach. Your brand will reach a broad range of people and attract them to your business.
- High Footfall Location. Hundreds of people pass by our ads daily.
Want to find out how to reach your audience with a roadside campaign?
Adshel
Adshel is our national portfolio of classic roadside 6-sheet poster sites situated in high traffic volume areas that reaches 80% of the UK’s adult population in cities, towns and villages across the UK every fortnight.
Adshel Live
Reaching pedestrians and motorists in over 20 towns and cities across the country, Adshel Live is the Ireland’s largest Digital Out of Home (DOOH) network, reaching millions of people every week. Its flexible and creative capabilities will make campaigns work harder.
Billboards
With 48-sheet and 96-sheet billboards across the country, this classic nationwide portfolio offers a highly visible roadside canvas that captivates audiences and helps businesses build brands and drive awareness.
Get in touch
To discuss your campaign options or for further information on roadside advertising, please fill in our form below and a local campaign expert will be in touch shortly.