As consumer expectations shift towards omnichannel experiences, it is essential for brands to connect with consumers both inside and outside their homes. Digital out-of-home (DOOH) advertising allows advertisers to communicate easily in a safe and high-impact environment, with the flexibility and control inherent to digital media.

Bauer Media Outdoor LaunchPAD offers advertisers new ways to plan, buy, and activate premium digital OOH inventory through programmatic, automated, and direct channels on our Belgian market and across Europe.

This new and attractive advertising offer for your programmatic campaigns ensures a fast, easy, and reliable connection to more than 1,100 digital screens across the country, including in stations and on streets, and to over 12,000 screens on a European scale. Bauer Media Outdoor LaunchPAD provides audiences and planning data exclusive to Bauer Media Outdoor, as well as data from multiple SSP partners.

Bauer Media Outdoor LaunchPAD has also been specifically designed to be powered by data from the planning intelligence and real audience insights generated from our suite of smart planning tools.

LaunchPAD offers advertisers instant access to thousands of public screens with full, real-time control over their campaigns. A unique opportunity to amplify their omnichannel storytelling within existing programmatic buying platforms. From leveraging advanced audience data across multiple markets to activating campaigns based on contextual or environmental triggers, and discovering DOOH to reach new audiences and strengthen campaign impact, this is advertising that truly makes a difference.