Influence decision just before purchase

In retail environments, timing and proximity are everything. Bauer Media Outdoor’s retail advertising solutions place your brand directly in front of consumers at the most decisive moment — just before they make a purchase.

Whether it's at supermarkets, shopping centres, convenience stores or retail parks, our strategically placed formats ensure that your message is seen by active shoppers when attention is high and intent to buy is strongest. From digital screens near store entrances to eye-level panels along key retail routes, your campaign benefits from visibility that is both immediate and relevant.

Whether you're targeting impulse buyers or guiding purchase choices, our formats offer you the proximity and frequency needed to make a measurable impact. With tailored planning, flexible formats, and close ties to Belgium’s top retail zones, Bauer Media Outdoor helps your brand stand out in the last few steps before the sale.