Maximise visibility at the gateway to urban mobility

In a city that never stands still, the entrances and exits of the Brussels metro (street level) are powerful points of contact to reach people on the move. With 135 DOOH screens deployed the capital, Bauer Media Outdoor offers the only digital solution covering the majority (88%) of metro station access points, with a 77% reach on Brussels (CIM Study).

These urban gateways are more than just transition zones — they are high-traffic hotspots where visibility is at its peak. Every day, a diverse and mobile audience passes through, from office workers and students to tourists and shoppers, offering your brand an exceptional opportunity to stand out in a highly concentrated flow of people.

Thanks to the dynamic flexibility of our digital formats, your campaign can adapt in real time to time of day, location, or current events. Whether you're looking to build awareness, drive footfall, or deliver contextually relevant messaging, subway entrances and exits offer unmatched visibility in the heart of urban mobility.

When visibility meets movement, the impact is immediate. Make the most of the capital’s metro system to embed your brand in the everyday life of Brussels.