Where brands meet millions on the move

With over 13 million weekly visitors, Belgium’s train stations have become true lifestyle hubs — spaces where people don’t just travel, but shop, eat, wait, and connect. According to the Pulse study, 23% of travellers visit stations specifically to consume, making these environments ideal for brands seeking high-value moments of engagement.

Bauer Media Outdoor offers privileged access to this large, mobile, and receptive audience through a wide range of Out of Home solutions across the national railway network. From classic panels to premium digital formats like Station Live or Billboard Live Station, our presence in the country’s busiest train stations ensures high visibility, quality contacts, and meaningful reach.

Train station advertising is uniquely positioned to reach consumers across multiple touchpoints in their day — during commutes, breaks, or shopping moments — making it a key lever for awareness, consideration, and conversion. Our flexible and data-driven formats allow you to tailor your message to the moment, the audience, and the location.

Whether you’re launching a product, building brand equity, or driving action, Bauer Media Outdoor helps you create real impact at every stage of the customer journey — right where attention is naturally focused