Luas & Luas Station Advertising
Moving Audiences
The perfect platform
The Luas Out of Home advertising environment is on the move. Whether you’re heading to a meeting with the boss, popping over to your folks for lunch, or treating the kids to a day out, as we continue to adapt to new working and leisure patterns, many Dubliners favour the Luas as the quickest and most cost-effective way to get around the city.
54 Million+
Luas journeys made in the last year
Aside from walking or biking, taking the train is also the most environmentally friendly way of traveling. In terms of energy consumption, use of space, and noise levels, trams offer one of the most sustainable forms of transport for supporting local communities and the city on their collective journey to a cleaner, greener future.
What is Luas Advertising?
With standout formats at stations and onboard trams, your message will be front and centre for a highly sought-after, captive audience of commuters, shoppers, motorists and tourists alike.
Luas offers powerful proximity targeting across key city zones, serving a significant portion of Dublin’s population every day. It’s targeted, high-impact visibility that will keep your brand moving in the right direction.
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Lines
Luas Advertising puts your message front and centre with timely, unmissable advertising that’s built to move audiences. Embarking on this exciting opportunity, brands can tell their story to affluent urban and suburban commuters, Gen-Z, and young families making memories on their weekend days out.
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Stops
Benefits of Luas Advertising
Luas audiences are increasing with over 54 million journeys made on Luas last year, many of which are habitual, repeated trips, meaning you can effectively target your perfect audience. Luas advertising also provides the opportunity to reach a multitude of audiences, from commuters, to families having a day-out, to students heading to and from school/college.
Luas ads can also be used as a standalone proposition to target a local area or included alongside our leading national advertising proposition, Adshel Live, to amplify audience reach – Luas truly is a flexible format, suitable for brands of all shapes and sizes.
Luas Columns
Luas Columns offer standout street-level visibility in high-footfall areas, making them an ideal format for impactful, eye-catching advertising. These tall, illuminated structures are strategically placed along the platforms of busy Luas stops, capturing the attention of both pedestrians and commuters.
For brands looking to amplify their presence even further, full column wraps are available - allowing for bold, creative executions that turn each column into a fully branded, high-impact statement on the street.
Internal Dominations
Internal Dominations immerse passengers in your brand with full interior coverage across the tram. From portrait panels and straplines to window strips and even roof wraps, every touchpoint is an opportunity to engage. This format delivers a fully branded environment, creating a powerful and memorable experience for a captive audience throughout their journey. It’s the ultimate way to turn daily commutes into deep, uninterrupted brand moments that truly resonate.
External Tram Wraps
External Luas Tram Wraps offer powerful, high-impact brand visibility, turning each tram into a striking mobile canvas that reaches thousands of people every day. These dynamic formats travel through key urban routes, engaging both pedestrians and motorists while delivering strong, city-wide brand presence.
There are four impactful wrap options available to suit different campaign goals and creative visions:
- Tram Side Wraps feature a wrapped rooftop and partial window coverage for broad visibility on the move;
- Tram Centre Wraps cover one full carriage and the rooftop for a bold, central statement;
- Tram Top Wraps focus on the roof for clean, elevated branding; and the
- Full Luas Wrap delivers maximum exposure with complete tram coverage, creating a truly unmissable, all-encompassing brand experience. Whatever the format, Luas tram wraps offer scale, reach, and standout presence in motion.
Get in touch
Ready to find out more about how Luas Advertising can work for you? Please give us a call or fill in our form.