Operational Privacy Notice

Scope of this Privacy Notice

Bauer Media Outdoor provide out of home (OOH) advertising services, including poster and digital advertising on street furniture, such as bus shelters and phone kiosks, digital billboards and free-standing digital panels located in retail centres, entertainment venues and transport hubs.

Individuals whose personal data is processed have a right to be informed about the collection and use of their personal data. This is a key transparency requirement under data protection legislation.

This Privacy Notice applies to the processing of personal data in Bauer Media Outdoor to carry out its business or operational activities, including sales, marketing and business relationship management, including personal data collected by our websites and apps. This Privacy Notices applies to:

Individuals whose personal data is processed by Bauer Media Outdoor as they are individuals who work for or on behalf of our business partners which include: Bauer Media Outdoor business customers, Bauer Media Outdoor suppliers or vendors, Other Bauer Media Outdoor business partners including joint venture and strategic partners, industry association and trade groups and regulatory and compliance partners.
Individuals who access Bauer Media Outdoor websites or platforms under the responsibility and control of a Bauer Media Outdoor affiliate or subsidiary which is part of the Bauer Media Outdoor International Limited.

Bauer Media Outdoor process Personal Data for other purposes where different Privacy Notices will apply. If Bauer Media Outdoor use personal data for any purposes not set out in this Privacy Notice, individuals will be informed when personal data is collected.

Who are Bauer Media Outdoor and how can you contact us?

When we refer to Bauer Media Outdoor in this Privacy Notice, we mean the various affiliated and subsidiary companies of Bauer Media Outdoor International Limited (trading as Bauer Media Outdoor) whose registered office is 33 Golden Square, London W1F 9JT, United Kingdom. Bauer Media Outdoor is a group of affiliated companies and part of the Bauer Media Group.

Each of the BauerMedia Outdoor companies that are part of Bauer Media Outdoor InternationalLimited is an independent data controller for personal data processed to carryout its business or operational activities, including sales, marketing and business relationship management.

For any questions about how companies in the Bauer Media Outdoor group process personal data or any queries about information in this Privacy Notice you can contact our Data Protection Officer (DPO) at dpo@bauermediaoutdoor.com

What data do Bauer Media Outdoor process and where do we get it from?

Bauer Media Outdoor process personal data for business and operational purposes to provide OOH advertising services. This personal data includes information that is provided by Bauer Media Outdoor business partners and by individuals directly and to facilitate the provision of Bauer Media Outdoor services, through the completion of online forms, when individuals sign up to events and personal data that is collected by Bauer Media Outdoor websites.

The data collected from individuals and Bauer Media Outdoor business partners or third parties acting on business partners behalf may include some or all of the following:

Name and job title
Company or organisation
Contact information including email address and telephone number
Demographic information such as postcode, preferences and interests
Other information relevant to client surveys or similar research
Images collected using CCTV at Bauer Media Outdoor managed facilities
Information required to organise and accommodate individual requirements at events and webinars, which may include dietary, accessibility and accommodation requirements
Information pertinent to fulfilling Bauer Media Outdoor services to our business partners
Any other information that individuals voluntarily choose to provide

In each case the data collection will be where permissible and in accordance with applicable law

Information collected automatically

Some data collected through websites is collected automatically. When individuals visit a Bauer Media Outdoor website or app certain personal data may be collected automatically from your device. this may include information like IP address, device type, unique device identification number, browser type, broad geographic location, (e.g., country or city level location) and other technical information. Bauer Media Outdoor may also collect information about how your device has interacted with our websites including the pages accessed and links clicked.

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Why do Bauer Media Outdoor process personal data?

Bauer Media Outdoor process data for operational and business purposes to support and make OOH advertising services it provides as effective as possible. This will include using information provided:

To provide and improve customer support including for sales and marketing, business development, strategy and public relations purposes.
For internal training purposes, we may use personal data to ensure that we have the knowledge and expertise to ensure that we provide the best possible experience when you interact with us.
For reporting and analytical purposes to enable us to improve our products and services and provide appropriate levels of support to our customers.
To manage the security of our sites, networks and systems and to operate our business.
For marketing purposes, any communications we send to you will include options to unsubscribe from receiving further marketing materials.
To plan and run Bauer Media Outdoor events and webinars.
Images collected using CCTV at Bauer Media Outdoor managed facilities may be collected for security and crime prevention purposes or for the legitimate interests of Bauer Media Outdoor or third parties.
To maintain our records and other administrative purposes, including record keeping and general administrative purposes, including for business transactions (including M&A), to include information sharing with potential transactional partners or other third parties in connection with the consideration, negotiation or completion of a transaction in which Bauer Media Outdoor are acquired by or merged with another company or there is a sale, liquidation or transfer all or a portion of assets including any bankruptcy or corporate reorganisation.
To comply with legal obligations, to respond to legal processes or requests for information from government authorities or other third parties. Compliance with legal obligations includes processing personal data for finance related activities, legal, privacy and compliance activities including audit and corporate governance processes and activities.

What is the legal basis for processing personal data?

Data Protection law means that every organisation must have a lawful ground or reason for processing any personal data about an individual.

Consent

Where Bauer Media Outdoor collect information from you such as when we use non-essential cookies or technology like cookies and/or collect information about the device you use to access our website, Bauer Media Outdoor ask for consent. Sometimes third parties who carry out these activities on our behalf. Further information about the cookies is available in our Cookie Notice.

BauerMedia Outdoor may also rely on consent for the administration of prize draws, surveys and other promotional activities.

Legitimate Interest

Most of the Bauer Media Outdoor business and operational purposes process personal data under a lawful ground called “legitimate interest”. Personal Data can be used on the basis of legitimate interests where the benefits of doing it are not outweighed by the interests or fundamental rights or freedoms of individuals. Bauer Media Outdoor rely on it for the following purposes where there are benefits to Bauer Media Outdoor:

To provide and improve customer support including for sales and marketing, business development, strategy and public relations purposes
For internal training purposes, we may use personal data to ensure that we have the knowledge and expertise to ensure that we provide the best possible experience when you interact with us
For reporting and analytical purposes and product development to enable us to improve our products and services and provide appropriate levels of support to our customers.
To manage the security of our sites, networks and systems and to operate our business
For marketing purposes, to send marketing communications via various platforms that include social media networks including but not limited to LinkedIn and X (formerly known as Twitter), search engines including but not limited to Google and Bing, as well as email marketing activities
To process images captured using CCTV at Bauer Media Outdoor managed facilities for security and crime prevention purposes and other legitimate business activities.
For digital advertising with partners such asGoogle and Facebook for affiliate marketing and to create marketing content and perform lead scoring activities and refine our marketing strategies
To personalise experiences on websites and apps so that services can be tailored to individuals.
To maintain our records and other administrative purposes, including record keeping and general administrative purposes, including for business transactions (including M&A), to include information sharing with potential transactional partners or other third parties in connection with the consideration, negotiation or completion of a transaction in which Bauer Media Outdoor are acquired by or merged with another company or there is a sale, liquidation or transfer all or a portion of assets including any bankruptcy or corporate reorganisation
To resolve complaints or disputes
To improve data accuracy and completeness
To protect the rights and interests of Bauer Media Outdoor, our employees and others as required and permitted by applicable law

When we process personal data under legitimate interest, we carry out an assessment to consider individuals rights under data protection laws. The assessment is part of a process to embed data protection by design and by default to understand the potential privacy risks and put in place mitigations in place to minimise the risks. A key objective is to assess how data is collected and ensure that only data necessary for the purpose is processed. All processing is subject to security controls to ensure that Personal Data is adequately protected.

Who do Bauer Media Outdoor share personal data with and why?

Personal data is shared with individuals and organisations who need to handle it so that Bauer Media Outdoor can support its business and operational activities. Bauer Media Outdoor take steps to allow access to personal data limited to when access is required to perform identified tasks and duties and to third parties who have a legitimate purpose for accessing it. Where a third party is granted access to personal data appropriate measures are put in place to ensure that the security and confidentiality of the information is maintained.

It is shared with:

Bauer Media Outdoor business partners so that Bauer Media Outdoor services can be provided.
Bauer Media Outdoor group companies who may manage or support some parts of the services.
Service providers, including suppliers, resellers, distributors and agents we have engaged to support our business who receive or have access Bauer Media Outdoor systems and data as part of providing services. These Bauer Media Outdoor group companies and service providers may be located overseas.

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Transfer of personal data overseas

Bauer Media Outdoor are a group of companies located mainly in the UK and European Economic Area and as such any personal data will usually remain within the UK or the European Economic Area. Bauer Media Outdoor group companies and service providers who may support these services also operate elsewhere, in and outside the European Economic Area, so data may be accessed from and transferred to these locations as well. Where data is transferred overseas, we will ensure that any personal data is adequately protected. There are different ways that this can be achieved, for example where it is transferred to a country which has been approved by the European authorities as having adequate protection in place or by putting contracts in place that has been approved by the European commission with the recipient of the personal data that provides a suitable level of protection.

How long do we keep your personal data for?

Bauer Media Outdoor keep personal data for as long as there is a continuing need to do so and in accordance with the Bauer Media Outdoor data retention and destruction policy. Data that is no longer required will be securely disposed of.

Information may be retained to comply with our legal obligations, resolve any disputes and enforce our rights. These reasons can vary and will depend on the type of data processed, so the amount of time we may keep personal data may vary.

Your rights in relation to the personal data we hold

Data protection laws give individuals a number of rights in relation to personal data. These include:

Right of access – see what information we hold about you
Right to rectification – correct any information you think is wrong
Right to object – ask us to stop using your data
Right to be informed– understand what happens to your personal data
Right to restrict processing – change how your data is used
Right of portability– move your data
Rights in relation to automated decision making and profiling
Right to erasure or right to be forgotten

Bauer Media Outdoor will consider all data subjects requests individually and, on a case, -by-case basis. Not all the rights listed above apply to the data processed by Bauer Media Outdoor for its business and operational activities.

To exercise any of these rights, or to find out if they apply or if you require further information on your rights or our use of your Personal Data, please contact us at dpo@bauermediaoutdoor.com

How do Bauer Media Outdoor keep your personal data secure?

Bauer Media Outdoor use a variety of the latest technologies and organisational measures to protect data from unauthorised access, destruction, use or disclosure.

Bauer Media Outdoor have an information security framework based on internationally recognised standards of security. The cyber security measures protecting data include appropriate technical and organisational measures aligned to ISO 27k requirements. Bauer Media Outdoor have a dedicated cyber security investigations team who safeguard Bauer Media Outdoor key assets and systems.

Contacting our Data Protection Officer

If you have any questions, concerns or issues about the way we are handling your personal data or want to exercise any of your data subject rights (or find out if they apply) please contact our DPO by email at dpo@bauermediaoutdoor.com

If you would prefer to contract us by post, please address this to The Data Protection Officer c/o Bauer Media Outdoor International Limited, 33 Golden Square, London W1F 9JT, United Kingdom

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Supervisory authority

Having contacted Bauer Media Outdoor if you are still unhappy with any aspect of how we handle your personal data you have the legal right to lodge a complaint with the supervisory authority of the relevant Bauer Media Outdoor entity that is the data controller for personal data processed to carry out its business, operational and group management activities, including recruitment activities Each of the Bauer Media Outdoor companies in the Bauer Media Outdoor group is an independent data controller for personal data processed to carry out its business or operational activities, including sales, marketing and business relationship management.

Information Commissioners Office (ICO) the supervisory authority that regulates handling of personal data in the UK is the supervisory authority for Bauer Media Outdoor International Limited. You can contact them by going to their website at www.ico.org.uk

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Changes to this privacy notice

Bauer Media Outdoor may update this Privacy Notice from time to time and ideally you should check it regularly for updates. Previous versions of Bauer Media Outdoor privacy notices are available upon request.

Last updated – July 2025

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