Bauer Media Outdoor's DOOH inventory now available for programmatic buying via LaunchPAD, the strategic platform towards new OOH campaign planning opportunities.

Bauer Media Outdoor is strengthening its expertise in automated planning solutions for digital campaigns with LaunchPAD, its new dedicated programmatic offering. Deployed with the first SSP partners such as Broadsign Reach and very shortly Hivestack and Vistar, LaunchPAD connects Bauer Media Outdoor's premium DOOH inventory to digital buying platforms, integrating billboards into the omni-channel buying ecosystem. The solution opens up new opportunities for advertisers to plan, buy, activate and optimise DOOH inventory.

With LaunchPAD, planners can access and coordinate buying options across multiple regions and parameters. It’s a dynamic and transparent system that brings together all the benefits of the existing planning tools ecosystem to offer Bauer Media Outdoor customers increased management and coordination.

Concretely, with LaunchPAD, customers can purchase advertising slots through preferential deals and set the precise timing, location and duration of their campaign messages. To plan these campaigns, LaunchPAD relies on the OOH industry’s already rigorous print standards to calculate ad exposure.

Delivered and visible in real-time across the buying platforms, performance data allows planners to instantly adapt their strategy, messaging and spend for maximised ROI and increased campaign effectiveness.

Baudouin van de Berg, Sales Director Bauer Media Outdoor: "The’integration of our DOOH inventory with programmatic buying is another step in our digital transformation to make OOH campaigns ever more effective, dynamic and impactful. Brands are increasingly looking for ways to deliver relevant and timely messages in safe environments, while guaranteeing a return on investment. With LaunchPAD, we now offer a standardised, cross-functional buying channel at national and international level. "

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