Jean Paul Gaultier, the legendary fashion designer and iconic perfumer, has unveiled an advertising campaign that marks a milestone in the digital advertising industry with Bauer Media Outdoor and Urban Media. For the first time in Belgium, a giant curved 3D screen makes its appearance, offering an exceptional visual experience that enhances Jean Paul Gaultier’s femininity and audacity.

The first curved 3D LED screen in Belgium

Nested in the prestigious environment of Antwerp's central station, the first curved 3D LED screen in Belgium, installed by Urban Media, is proving to be a technological feat. Designed with top-of-the-range quality, this large screen fits perfectly into its elegant frame and offers a visual experience that exceeds all expectations.

For this revolutionary advertising campaign, Jean Paul Gaultier draws on its heritage to create a new fragrance and celebrate a new femininity. Plural, sensual, free, and more necessary than ever, this new femininity embodies radical chic, unparalleled audacity, and feminine divinity. Jean Paul Gaultier continues to push the boundaries of creativity, and this campaign is a shining example.

The epic world of Jean Paul Gaultier at railway stations

The commercial, revealing the epic world of Jean Paul Gaultier, is also being broadcast on the Billboard Live Station in Bruxelles-Midi, offering even greater visibility to this unique experience.

"Out-of-home advertising is an integral part of our advertising strategy. The aim is to ensure maximum visibility through a 360-degree approach, which includes TV, digital, social networks, influencers, press and public relations" explains Anaïs Guelly, PUIG Media & PR Manager Benelux.

The campaign runs until 17 September and is the result of a collaboration between PUIG, Space, Outsight, Urban Media and Bauer Media Outdoor.