Bauer Media AdAstra
Out of Home advertising, smarter.,
Where they go, you go.
Audience behaviours are constantly changing - from how people consume media, to how they shop and make purchase decisions. Out of Home (OOH) advertising remains perfectly placed to connect with them in the real world.
AdAstra is Bauer Media Outdoor’s campaign planning tool, designed to help brands get even more from their OOH campaigns. Our data makes it easy to identify and optimise the most relevant panel locations nationwide, enabling smarter campaigns that connect with more of the right people in the moments that matter. It’s the engine behind LaunchPAD, our ad buying platform.
More than demographics.
AdAstra doesn’t replace the way you plan, it enhances it. Traditional planning that stops at simple demographics risks missing out on potential customers who don’t fit the brief but are perfect for your brand. AdAstra changes that.
With over 500 behavioural profiles, derived from purchase patterns and mobile browsing, to store visits and real-world movements, AdAstra goes deeper. It helps you understand not just who your audience is, but what drives them, and how best to reach them with OOH. That means campaigns that are more targeted, more relevant, and more impactful.
Planning. Perfected.
AdAstra layers real-world behavioural data onto location and panel-specific insight. It means campaigns that are optimised on a national, regional, or local level. From the journeys they take, to the destinations that matter most, you can reach your audience wherever the day takes them.
And you won’t be alone. Brands are increasingly turning to AdAstra to further strengthen their OOH planning, with more campaigns than ever being powered by its insights.
Data. Done smarter.
At its core, AdAstra is powered by mobile SDK data, fully anonymised, GDPR compliant, and rigorously vetted. This data is refreshed weekly, capturing near real-time behaviour as it happens. As part of Bauer Media Outdoor’s ongoing digital transformation, AdAstra is seamlessly integrated into our planning systems. It gives our teams the insight to deliver smarter campaigns from briefing through to delivery - easy to activate and built to help better decision-making. Whether through packaged inventory, programmatic buying, or bespoke solutions, the data works for you.
Want to see how AdAstra can power your next campaign?
Speak to our sales team and discover how smarter data can enhance your OOH planning.