AdAstra doesn’t replace the way you plan, it enhances it. Traditional planning that stops at simple demographics risks missing out on potential customers who don’t fit the brief but are perfect for your brand. AdAstra changes that.

With over 500 behavioural profiles, derived from purchase patterns and mobile browsing, to store visits and real-world movements, AdAstra goes deeper. It helps you understand not just who your audience is, but what drives them, and how best to reach them with OOH. That means campaigns that are more targeted, more relevant, and more impactful.

At its core, AdAstra is powered by mobile SDK data, fully anonymised, GDPR compliant, and rigorously vetted. This data is refreshed weekly, capturing near real-time behaviour as it happens. As part of Bauer Media Outdoor’s ongoing digital transformation, AdAstra is seamlessly integrated into our planning systems. It gives our teams the insight to deliver smarter campaigns from briefing through to delivery - easy to activate and built to help better decision-making. Whether through packaged inventory, programmatic buying, or bespoke solutions, the data works for you.