For the 25th anniversary of Halloween, Walibi is creating the event and becoming Ibilaw, a paranormal parallel world unveiled in a major (D)OOH campaign with  Bauer Media Outdoor and Urban Media. To enhance the experience, Walibi is plunging stations into the terror of Halloween with an interactive installation to be discovered until 28 October.

Thrills guaranteed for travellers on Brussels-Midi and Liège-Guillemins! As part of its Halloween campaign, Walibi is challenging its bravest visitors to reveal their terrifying side on the XXL LED wall. It plunges passers-by into the gloomy atmosphere of Halloween with the broadcasting of the Ibilaw horror spot, Walibi's terrifying parallel world. But the adventure doesn't stop there: travellers are invited to approach the interactive wall to try out a filter that instantly transforms them, revealing their terrifying side. It's an immersion that promises to leave a lasting impression... and send shivers down your spine!

As well as this activation, the Ibilaw campaign is shining on streets across the country on digital (Adshel Live) and print (Adshel 2m²) media, guaranteeing widespread visibility and maximum impact across the whole of Belgium. The campaign, the result of collaboration between Walibi, Dentsu, Hungry Minds, Urban Media and Bauer Media Outdoor, can be seen until 28 October.

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