Bauer Media Outdoor will operate OTW's (TEC) physical and digital advertising space for a period of 8 years (renewable for 2 years), thus consolidating its position as the leading bus operator in the south of the country.

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In fact, this win allows Bauer Media Outdoor to continue marketing existing media on and in buses and metros, with particular attention paid to improving the quality of the infrastructure. The contract also provides for the development of new media. A pioneer in digital signage, Bauer Media Outdoor will in particular support the Walloon Transport Operator with the implementation of digital signage solutions.

Jan De Moor, Managing Director at Bauer Media Outdoor Belgium, explains:

"With this win, Bauer Media Outdoor is consolidating its visibility with the Walloon population and strengthening the commercial synergies with the major cities of Liège, Charleroi and Namur. A success that reinforces Bauer Media Outdoor's position as a key player in OOH and DOOH."