From September 22 to October 5, 2025, Nalu takes over the Monumentale Hall of Antwerp Central Station with an unprecedented installation created by Urban Media, the creative unit of Bauer Media Outdoor, in collaboration with Nalu: the Holographic Cube.

This 3D installation creates the illusion that the can is floating in space, allowing it to be discovered from every angle. The effect is spectacular, captivating, and makes the brand impossible to ignore. It’s a new way of using OOH: surprising, attracting, and transforming a place of transit into a memorable experience.

At the heart of the campaign is a clear and engaging message: “Win tickets to Nalu Netsky Night!” Thanks to the QR code featured on the Nalu Original can, travelers can take part and try their chance to attend an event signed by Netsky. The campaign showcases the three varieties: Original (with the promotional QR code), Exotic, and Original Zero Sugar. Three flavors, three energies, brought together in an activation that perfectly illustrates the brand’s bold and innovative spirit.

“With this holographic cube, Urban Media and Bauer Media Outdoor show how OOH can go far beyond classic display. This project is a demonstration of creativity and innovation, proving that a campaign can transform a simple transit moment into a remarkable experience,” explains Gaël Nyssens, Head of Urban Media at Bauer Media Outdoor.

The campaign runs until October 5 and is the result of collaboration between Nalu, Universal Media, Rapport, Urban Media, and Bauer Media Outdoor.