At this year’s Mixx Awards Belgium 2025, digital out-of-home (DOOH) took center stage, showcasing how data, creativity, and technology are transforming brand communication. For Bauer Media Outdoor, it was a proud moment to see our digital solutions play a key role in several award-winning campaigns that demonstrate the growing influence of DOOH in the Belgian market.

Gold for “The Counter Notification”

In collaboration with AKQA Brussels and GroupM, Bauer Media Outdoor contributed to The Counter Notification campaign for the Vlaamse Stichting Verkeerskunde (VSV), which won Gold for its pioneering use of programmatic DOOH.

The Be Real activation used data-driven triggers and real-time targeting to deliver road-safety messages precisely at moments when distraction risks were highest.
Already a double AMMA winner (Gold and Bronze), the campaign confirms that programmatic DOOH is shaping the future of impactful communication, blending smart data with human-centred storytelling.

Silver for “BIC Lighters x Artcrush.com”

Together with OMD and Billups, Bauer Media Outdoor supported the BIC Lighters x Artcrush.com campaign, which earned Silver for the innovative use of digital screens.
This collaboration shows how art and culture can connect audiences, turning digital screens into creative platforms where brands, networks, and communities meet.

The growing power of digital out-of-home in Belgium

These awards illustrate the strength and evolution of digital out-of-home advertising in Belgium, where creativity, data, and technology merge to deliver measurable impact.
From contextual targeting to cultural storytelling, DOOH continues to prove its relevance as a premium medium for brands seeking real-world engagement.

A shared success

Bauer Media Outdoor extends warm congratulations to our partners for their trust and collaboration, and sincere thanks to the Mixx Awards for recognising innovation across the industry. As a proud sponsor of the event, we remain committed to pushing the boundaries of what digital OOH can achieve, connecting brands and audiences through smart, creative, and impactful outdoor communication.