H&M plunges us into the heart of the typical districts of the fashion capital for the launch of its new autumn collection. A symbol of the City of Light par excellence, the kiosk installed in the unique setting of Antwerp-Central station perfectly captures the Parisian spirit. Dressed in the brand's colours, it invites travellers and passers-by to discover the latest trends from the Swedish brand, on LED screens and giant visuals.

What would Paris be without a bench? An essential object, the public can sit on it to immortalise their experience with a selfie in front of the sign.

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The campaign can be seen from 13 to 26 September at Antwerp-Central station and is the result of a collaboration between H&M, Space, Outsight and Urban Media.