hey! telecom unveils its sensational new out-of-home campaign featuring the intrepid Stuntman with Urban Media and Bauer Media Outdoor.

To highlight its breathtaking offerings, hey! has chosen a bold mascot: the Stuntman. The Stuntman campaign embodies hey!’s boldness with its exceptional promotions, and promises to captivate audiences in stations across the country.

In the famous Antwerp-Central station, a life-size figurine of the Stuntman is suspended in the air with his parachute, alongside two huge Elevator Walls XL dressed in hey! colours. In Brussels, the adventure continues with the Full Wrapped Corridor at the Gare du Midi, immersing the public in the adventurous world of the Stuntman. Following on from the action, the Wrapped Waiting Area, the brand new solution out of the box, will take on the colours of the countryside at Ghent-Saint-Pierre station.

"Very happy and proud of this action combining both the boldness of our very promising brand hey with that of Urban Media-Bauer Media Outdoor's out-of-the-box visibility, all in close collaboration also with our Partner Agencies Media & Creative Havas/DVLR-Make. In other words, a partnership out of the ordinary!", explains Jacques Ohn, Brand Communication Media Manager Orange/Hey/VOO.

The campaign is the result of collaboration between Orange, Havas, DVLR DDB, Make, Urban Media and Bauer Media Outdoor.