City Play: the most balanced and impactful national digital offering

In order to realise its digital ambition, Bauer Media Outdoor is extending its offering with the installation of 82 new screens since February.

Already with a strong presence in Brussels, Bauer Media Outdoor has recently added no fewer than 10 new municipalities to its digital inventory, offering ever more effective networks in and around the capital, with strategically placed screens.

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Thanks to this City Play network, advertisers can now cover 45 towns across Belgium. New cities such as Ghent, Beveren-Waas, Maasmechelen & Rijkevorsel have been added to the digital coverage. In addition, Bauer Media Outdoor offers unmissable visibility in the shopping streets of Antwerp and Ghent, which together with Brussels make up the country's Golden Triangle.

The City Play offering totals almost 230 screens. And Bauer Media Outdoor's digital ambitions don't stop there! The OOH advertising network will in fact intensify the development of its digital inventory in the coming months.

Jan De Moor, Managing Director Bauer Media Outdoor, concludes,

"We have ambitious goals to create the future of media. By constantly pushing back the boundaries of flexibility and offering our customers impactful, strategically located digital solutions. Digital has shown great resilience in recent months. We're on the cusp of a less restrictive summer, and the public just want to get outdoors! We couldn't have hoped for better timing to offer advertisers an ever more effective digital solution for targeting this hyper-receptive audience!"