Bauer Media Outdoor is thinking bigger and bigger and unveiling a brand new extra-large digital format!

For the past few days, passers-by and motorists have been able to discover the new City Play XL screens in the streets of the capital. Strategically placed on high-traffic routes, these 8m² screens are a must-see thanks to their high-impact format. They can currently be seen on the Chaussées d’Alsemberg, Waterloo and Wavre shopping streets, as well as at the entrance to the Herrmann-Debroux viaduct to the E411, used daily by tens of thousands of commuters.

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More City Play XLs will be appearing in the coming weeks, strengthening our digital coverage in the 19 communes of Brussels.

Baudouin van de Berg concluded:

"Bauer Media Outdoor's digital offering continues to expand with the introduction of a new 8m² portrait format homothetic to our City Play 2m² DOOH offering for even greater impact at strategic locations in the capital. DOOH offers great flexibility and versatility in media planning and buying, particularly through our LaunchPAD programmatic offering, for ever more relevant dynamic communications in real time! »