Nissan is harnessing the power of out-of-home digital with an immersive campaign on Urban Media's LED Wall. Visible until 26 January, the initiative highlights the brand's exclusive warranty programme, offering up to 10 years' warranty.

At Nissan, peace of mind is priceless. That's why the brand is offering up to 10 years of peace of mind through its exclusive warranty programme, Nissan MORE. To promote this, Nissan is launching an interactive campaign in DOOH in collaboration with Urban Media and Bauer Media Outdoor. The initiative, visible successively in Brussels-Central, Antwerpen-Centraal and Liège-Guillemins stations, uses an interactive LED Wall to engage travellers.

A camera films passers-by and shows them aged through a filter, giving them a glimpse of their future face in 10 years' time while putting the durability of the Nissan warranty into perspective. The message is clear: "In 10 years, your Nissan warranty, won't have aged a day."

"Nissan MORE provides exceptional coverage for our customers, delivering on our promise to take care of them and ensuring a more serene driving experience. Innovation and exceeding expectations are at the heart of our DNA, enabling us to deliver maximum customer satisfaction. In a market where consumers want more products and offers with no surprises, Nissan is launching up to 10 years of warranty for 'total peace of mind'." says Jérôme Saigot, Managing Director Nissan Benelux.

Allying humour and technology, this immersive campaign engages travellers while reinforcing Nissan's image of reliability and avant-garde. The chosen stations, among the busiest in Belgium, ensure maximum visibility and direct interaction with a diverse audience.

"Through interactive and immersive technologies, we capture the attention of travellers and reinforce confidence in the quality and longevity of our vehicles. This 360° campaign during the January show conditions demonstrates our commitment to offer innovative and reliable solutions to our customers." Explains Julie Engelborghs, Marketing Director Benelux.

The campaign runs until 26 January and is the result of a close collaboration between Nissan, Billups, TBWA, Yondr, Urban Media and Bauer Media Outdoor.