Disney rides the OOH wave for the release of Vaiana 2 with Urban Media and Bauer Media Outdoor

Disney rides the OOH wave for the release of Vaiana 2 with Urban Media and Bauer Media Outdoor

To mark the highly anticipated release of Vaiana 2, Urban Media, Bauer Media Outdoor's creative unit, is rolling out a creative out-of-home campaign inspired by the oceans and islands of the Pacific. Antwerp-Central and Brussels-Midi stations are being transformed into marine ports of call for travellers in search of adventure. At the heart of this campaign is the launch of a brand new format, the "Wrapped Balcony Railing".

At Antwerp-Central, the Elevator Walls XL come to life with colourful visuals inspired by the seascapes in Vaiana 2, extended by floor-stickerings for an even more memorable experience. And for the first time, Wrapped Balcony Railing is dressing up the station's railings, offering a new perspective to this iconic location.

Vaiana Urban Media Station Bx Midi_LD-7

From 19 November, head for Brussels-Midi, where the fully dressed Full Wrapped Corridor immerses passengers in the world of the film. Here again, floor-stickerings accompany the whole, guiding the steps of passers-by through a decor evocative of the Pacific islands.

"The return of Vaiana and Maui is a great adventure that requires large formats. The Elevator Walls XL and the Full Wrapped Corridor are the ideal supports to launch Disney's Vaiana 2!" With the addition of stickers on the floor, you enter directly into the universe of the film. Marlon Van Mol, Product Manager Theatrical & Disney+ Studios Marketing.

This campaign, the result of collaboration between Disney, Publicis groupe, Billups, Urban Media and Bauer Media Outdoor, can be seen until 2 December.

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