Bauer Media Outdoor and Red Bull lit up the urban landscape with an immersive digital OOH campaign on the Adshel Live network, visible both in the streets and at railway stations. By using 3D technology, the digital screens were transformed into true eye-catchers, surprising commuters and passers-by in their daily journeys.

The campaign’s goal was to strengthen the brand awareness of Red Bull while highlighting Red Bull ZERO, recently redesigned with a brand-new look. The 3D experience, both playful and innovative, captured the attention of people on the move, amplified the impact of the message, and set the brand apart in an increasingly competitive media environment.

By leveraging the power of the 100% digital Adshel Live network, which combines nationwide reach with high-frequency repetition, Red Bull enjoyed maximum visibility at strategic locations where millions of people pass by each day. This strong presence in streets and stations reinforced the connection with consumers and enhanced the memorability of the campaign.

The campaign ran from 9 to 15 September and was the result of a collaboration between Red Bull, Initiative, Rapport, and Bauer Media Outdoor.

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