Bauer Media Outdoor extends its digital offering to Charleroi and maintains its paper presence there thanks to winning the city's tender.

The most balanced and impactful national digital offering

Bauer Media Outdoor is continuing its digital development and strengthening its DOOH presence within the city of Charleroi. Its ambition? To increase the impact and flexibility of its offering for ever more targeted and dynamic communications. This new roll-out adds to the national coverage provided by the 600 screens in the digital offering. The out-of-home advertising network now offers advertisers a digital presence in more than 71 towns and cities across the country.

Programmatic buying boosts DOOH possibilities tenfold

When you say more DOOH, you mean ever more planning and targeting opportunities. Programmatic buying is becoming increasingly popular with customers. Thanks to the extension of digital media nationwide, Bauer Media Outdoor is able to increase the possibilities of DOOH tenfold to meet this growing demand and provide advertisers with even more coverage, flexibility and agility.

It is only natural that these new locations will feed Bauer Media Outdoor LaunchPAD, the national and international Programmatic Buying platform, already enhanced at the start of this year by the exclusive world of railway stations and its indoor pedestrian audience, the largest in Belgium.

Smart City Solutions

In addition to its digital development, Bauer Media Outdoor will be implementing bike boxes in Charleroi, these secure parking spaces for bicycles. A partner of choice for the realisation of the intelligent city of tomorrow, the advertising company works in collaboration with cities and municipalities to offer useful services to their populations.

Baudouin van de Berg, Sales Director Bauer Media Outdoor, concludes:

"We have ambitious goals to create the future of media. By constantly pushing back the boundaries of flexibility and offering our customers impactful, strategically located digital solutions. Our development strategy is clearly based on homogenous national coverage rather than concentrated on a few cities to best meet our customers' needs."