With #PositiveBanking, BNP Paribas Fortis is launching a new image campaign. The concept? To show how the bank and its customers are creating a positive impact and helping to build a better future.

The national campaign unveils an inspiring visual on More O'Ferrall 36m² billboards in Belgium's urban centres and major cities. This is reinforced by giant tarpaulins in Brussels (Sablon and Boulevard Louis Schmidt) and Antwerp (Wagner Tower), as well as the Led Wall at Liège-Guillemins station.

Annemie Goegebuer, Head of Brand, Communications and Quality at BNP Paribas Fortis: "As Belgium's largest bank, BNP Paribas Fortis has an important role to play in the world of today and tomorrow.  We want to make our customers' lives easier with innovative financial solutions, help them grow and we put sustainability first. By integrating out-of-home into the media mix, we are calling on our customers on the move to join us in building a positive future."

The campaign can be seen until the end of July and is the result of collaboration between BNP Paribas Fortis, Publicis, Havas, Posterscope, Urban Media and Bauer Media Outdoor.

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