Bauer Media Outdoor has won the tender launched by the SNCB for the operation of large-format advertising space, thereby extending its emblematic More O'Ferrall offering.

From 1 June, Bauer Media Outdoor is extending its premium large-format offer to include 55 36m² More O'Ferrall panels. The historic brand, which has always appealed to advertisers and consumers alike, is seeing its coverage significantly increased in the five major centres.

Undeniable visual impact at the best addresses

A real signpost for brands, More O'Ferrall combines massive coverage and a hyper-impact format, crowned by a presence in the best locations in the country. With this addition, the market will benefit from new, highly sought-after locations on the main roads of Belgium's five major cities. Antwerpenplein (Ghent), Noordersingel (Antwerp), Chaussée de Haecht (Brussels), Chaussée de Bruxelles (Charleroi) and Boulevard Poincaré (Liège) are just a few notable examples.

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High-end creative space

More O'Ferrall is also a guarantee of quality. Over the years, innovations in lighting, printing and technology have significantly improved the large-format offering for a premium result. This prestigious medium continues to inspire brands, constantly inviting them to outdo themselves in terms of creative exploitation. An ever-expanding playground for advertisers who want to address their audience in a spectacular and innovative way.

"More O'Ferrall is undoubtedly synonymous with quality and visual impact. It also evokes a powerful emotional impact and has seen the most iconic campaigns come and go. We are proud today to be able to further extend the considerable reach of this premium medium," says Jan De Moor, Managing Director of Bauer Media Outdoor Belgium.

"This network close to the railway infrastructure has been managed for many years by the SNCB, which has made it a sure and strategic value in the billboard environment. We are convinced that Bauer Media Outdoor Belgium will perpetuate the quality of this network", comments the SNCB, which awarded a concession contract following a public invitation to tender.

Bauer Media Outdoor will shortly unveil its new large-format commercial offer.