In September, Antwerp Central Station will be transformed into a unique exhibition space with "Éclaircie", an artistic initiative by artist Kevin Denis, in partnership with Bauer Media Outdoor. As part of its Platform for Art, the advertising network is innovating with this project, which fuses art and advertising by using advertising media reinvented as monumental canvases, at the heart of an emblematic and much-frequented public space.

Throughout September, more than 65.000 daily passengers will discover the monumental works by Kevin Denis, installed on the four pillars of the waiting room under the emblematic dome of Antwerp-Central station. These advertising tarpaulins transformed into huge artistic canvases (11m high) embody an unprecedented fusion of art and advertising. This project is part of Bauer Media Outdoor's Platform for Art, an initiative dedicated to offering greater visibility to art and artists, both Belgian and international, while seeking to have an immediate and positive impact on the public perception of (D)OOH advertising.

In parallel to this event, all of the station's digital screens will broadcast images of the works for a week, thanks to a partnership with Artcrush, adding a dynamic dimension to the whole. Through this project, Bauer Media Outdoor is demonstrating its commitment to pushing back the boundaries of (D)OOH communication, offering the public an innovative visual experience at the heart of urban space.