Bauer Media Outdoor is helping to revitalise public space by deploying new screens in shopping streets in Antwerp and Ghent. This premium offer makes it possible to reach shoppers at the decisive moment of purchase with hyper-flexible messages and to strengthen the proximity between brands and consumers.

This solution offers advertisers the opportunity to creatively engage the public in real time in neighbourhoods that are heavily frequented by a core target of active people, shoppers and tourists. Specifically, 18 screens are strategically deployed in the shopping streets of the city centres of Antwerp and Ghent. This dynamic offering is set to evolve as new spaces become available and will enhance the visibility of our City Play solution.

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Installed in the windows of vacant shops, the screens will help to stimulate the local economic fabric by revitalising certain unoccupied retailers. The project aims to optimise the visual experience of commercial thoroughfares and thus create a more attractive environment in the heart of the city.

"This project embodies the desire Bauer Media Outdoor to position itself as a platform for brands but also as a platform for collective utility. We are translating this commitment through the development of solutions in line with current issues while meeting customer needs."

^{‍Explains Baudouin van de Berg, Sales Director Bauer Media Outdoor Belgium.}