A taste of Tomorrowland 2025 magic… experienced from the inside, at the heart of the new Absolut Vodka bottle.
To mark the launch of their very first co-created limited-edition bottle collection, Absolut Vodka and Tomorrowland unveil a spectacular campaign at Antwerp Central Station. Conceived with Dentsu, Bauer Media Outdoor, and Urban Media, this immersive activation — on display from June 30 to July 13 — is a true experience celebrating creativity and imagination.

United by dance, driven by creativity

For several years, Absolut Vodka and Tomorrowland have collaborated through the United We Dance program — an initiative that celebrates unity, diversity, and freedom of expression with immersive experiences on and around the festival, where partying becomes a universal language.

This year marks a new chapter in their partnership with the launch of a limited-edition bottle collection, fully designed by Tomorrowland’s creative team — the same visionaries behind the festival’s legendary Mainstage. Inspired by the 2025 theme Orbyz, the design transforms each bottle into a portal to a fantastical, ice-bound world. To extend this experience beyond the festival, Absolut takes over Antwerp Central Station, turning the iconic venue into a gateway to the Tomorrowland universe, with a 360° brand presence that’s immersive, visual… and undeniably magical.

A giant bottle and a moment to dance

At the heart of the station, passersby encounter a bold and magnetic installation: a giant 3D Absolut bottle placed in the monumental hall. Inside, a soundshower plays iconic Tomorrowland beats, creating a festive bubble where visitors are invited to dance. A hostess is on-site to engage the public, encouraging them to participate, join the fun… and try their luck at winning exclusive experiences, “Limited Edition” bottles, or Tomorrowland merchandise.

Branding that brings Orbyz to life

The experience continues throughout the station with full takeovers of the Elevator Walls XL and Wrapped Balcony Railings, all dressed in the campaign’s dreamlike visuals. Every detail reflects the Orbyz universe — a fantastical frozen world full of ethereal design touches that echo through the bottle artwork itself. A 360° brand presence blending creativity, interaction, and emotion.

Designed as a true moment of escapism and celebration, this campaign is the result of a creative collaboration between Pernod Ricard, Tomorrowland, Dentsu, Urban Media, and Bauer Media Outdoor.