Digital Out of Home Video Guidelines

Enhance the potential of your DOOH advertising with video content

We have a portfolio of DOOH advertising screens across a number of environments where there exists the opportunity to enhance your creative by adding motion.

60%

Longer Engagement *
* Kinetic, Digital Eye and Face Tracking, 2011

24%

Increase in Views *
* Animated digital poster vs. static paper poster

Static Creative

Great poster design combines smart, minimal copy with high-contrast and striking visuals.

Delivering a strong creative with a clear call-to-action is the best way to use Out of Home, particularly across roadside displays where there is a need to quickly create impact with shorter visibility times.

People interact with Out of Home differently than Press and Online. Ensure the message is delivered by being unapologetically bold in the design of creatives.

Subtle Animation Creative

Content displayed on Adshel Live* can benefit from the addition of subtle movement to creatives.

Subtle animation is intended to attract pedestrian audiences to boost the attraction and attention of the poster.

Take a look at some brands using subtle animation to great effect on the link below.

_{*excluding Aberdeen, Bristol, Leeds, Liverpool, Norwich, Sheffield and Westminster (London).}

Video DOOH Creative

Our retail screens across supermarkets, malls and train stations allow for full-motion video content. The perfect platform for brands to tell stories with digital Out of Home to attract attention and increase engagement with core audiences at scale.

It is recommended that advertiser branding is visible for at least 80% of the creative to maximise the opportunity for engagement.

Repurpose existing video assets from social campaigns for DOOH to increase campaign efficiency.

Video content capability

The following guide highlights which of our formats can support subtle animation and full motion video DOOH content.

Untitled spreadsheet - Sheet1 (10).csv
Format	Static	Subtle Motion	Video
Adshel Live	Yes	Yes	No
Asda Live	Yes	Yes	Yes
Sainsbury’s Live	Yes	Yes	Yes
Malls Live	Yes	Yes	Yes
Malls Live XL	Yes	Yes	Yes
Socialite	Yes	Yes	Yes
Billboard Live	Yes	No	No
Storm	Yes	No	No

Made with HTML Tables

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Malls Live

Big up your brand stories

Malls Live is the UK's leading malls video network, putting brands front and centre in the UK’s flagship retail and leisure destinations.

Adshel Live

Where brands come alive

Adshel Live is the UK’s largest Out of Home network of digital roadside advertising spaces reaching millions of people every week.