Thank you to everyone who entered. This year, we received a record number of entries, and our judges were blown away by the quality and breadth of the submissions.

For the full list of winners, check out this year's guide below, that celebrates the best and brightest in Out of Home from campaigns that ran in 2024.

Huge congratulations to all of our winners! Shout about your win by downloading some fun socials assets below.

Creative

‍

Visual Craft Award

‍Gold

Sky Sports - Sky Sports Tennis: New Balls Please

Rapport / SCA

Silver

Burger King - Bundles of Joy

Posterscope / BBH / Walk-In Media / Bauer Media Outdoor

Bronze

Lidl - Lidl Jacket

OMD UK / Talon / Accenture Song / Coolr / The Romans

‍

Tech Innovation Award

‍Gold

PepsiCo, Quaker Oats – Share the Warmth

Grand Visual / Uncommon Creative Studio / Talon / OMD UK / Field Day London

Silver

The LEGO Group - Play Is Your Superpower

Initiative / Rapport / Hello Charlie

Bronze

Caprice Holdings - The Ivy Collection Summer 2024

Scoota

‍

Installation and Experience Award

‍Gold

Specsavers – This Van Driver Should’ve Gone to Specsavers

Grand Visual / Talon / MG OMD / Specsavers Creative / Ann Squared Events

Silver

Bupa – Health Is

Initiative / Rapport / Momentum / JCDecaux

Bronze

AB InBev - Stella Artois Wimbledon

Starcom UK / Publicis OOH / St Marks Studios

‍

Planning and Execution

‍

Data and Intelligence Award

‍Gold

Alzheimer’s Society – A Week in Blackpool

Medialab / New Commercial Arts / Mediabridge

Silver

Netflix - Sparking Conversations for Netflix

iProspect / Dentsu OOH / Global / JCDecaux / Bauer Media Outdoor

Bronze

Unilever - Soft Server 2.0

Mindshare / WPP Media OOH / The Trade Desk

Highly Commended

Shelter - Winter Campaign 2024

8Cats Digital

‍

Cross-Format Award

‍Gold

Bupa – Health Is

Initiative / Rapport / Momentum / JCDecaux

Silver

Uber – Trains, now on Uber 2.0

Mother London / PHD / Talon / Artbot

Bronze

KFC - Scaling OOH with KFC’s Tower Burger

WPP Media OOH / Mindshare / Mother

Highly Commended

Vimto – Love the Taste

Wavemaker / Quiet Storm / WPP Media OOH / DOOH.COM

‍

Cross-Channel Award

‍Gold

PepsiCo, Doritos - Extra Flamin’ Hot

Grand Visual / Talon / Sips & Bites / YouTube / OMD UK / Good Relations / Ambient

Silver

Haleon, Aquafresh - Perfect Teeth Are Just Healthy Teeth

Spark Foundry / Publicis OOH / Grey London / VML

Bronze

Netflix – How Pink Guards Took Over Christmas for Squid Game 2

iProspect / Dentsu OOH / Global

Highly Commended

AB InBev - Stella Artois Wimbledon

Starcom / Publicis OOH / St Marks Studios

‍

Programmatic OOH Award‍

GOLD

Caprice Holdings - Ivy Collection Summer 2024

Scoota / Adsquare

SILVER

Unilever Ice Cream - Soft Server 2.0

Mindshare / WPP Media OOH / The Trade Desk

BRONZE

AMEX - #WithAMEX

UM London / Rapport

‍

Effectiveness

‍

Brand Building Award

‍GOLD

British Airways - BA Brand

MG OMD / Uncommon Creative Studio/ Talon / Artbot

SILVER

Hiscox - The Most Disastrous Campaign Ever

Uncommon Creative Studio / Mediaplus UK / Posterscope

BRONZE

Uber – Making Local Contextual

PHD / Grand Visual / Talon / Artbot

‍

Local Advertising Award

‍GOLD

Transport for West Midlands – You’re Bussing It

BBJ&K / Impero

SILVER

Time Out – What's Good, London?

Time Out

BRONZE

LeedsBID - Leeds International Festival of Ideas 2024

The Ark Media / Leeds Business Improvement District

‍

New Approach Award

‍GOLD

Müller - Evolution in Creative OOH

EssenceMediacom / WPP Media OOH /VCCP

SILVER

Emmi Caffe Latte - That Deserves an Emmi

December19 / Mediabridge

BRONZE

FrieslandCampina - Chocomel Hot

Wavemaker North / WPP Media OOH

Highly Commended

Adobe, Express – Go Big or Go Home

Zenith UK / Publicis OOH

‍

A Platform for Good

‍

National Social Impact

‍GOLD

Bowel Cancer UK - Tell Your GP Instead

Beyond / Nice and Serious / Talon / Claremont

SILVER

Mens Minds Matter - We’re Losing More Than Money

Media Bounty / UNCLE

BRONZE

BUPA – Health Is

Initiative / Rapport / Momentum / JCDecaux / Purple Goat / Channel 4

‍

Community Social Impact

‍GOLD

Alzheimer’s Society - A Week in Blackpool

Medialab / New Commercial Arts / Mediabridge

SILVER

Bowel Cancer UK - Tell Your GP Instead

Beyond / Nice and Serious / Talon / Claremont

BRONZE

Reach PLC – Christmas Charity - Thank You

The Ark Media

‍

Grand Prix

‍

Grand Prix Winner

British Airways - BA Brand

MG OMD / Uncommon Creative Studio / Talon / Artbot