Philippa Stanners

Professional Background: 

As Senior Insight Manager at Bauer Media Outdoor, Philippa leads the development of insight and research strategies that demonstrate the effectiveness and impact of Out of Home advertising. With nearly 11 years at Bauer Media Outdoor, she plays a central role in delivering data-driven value to clients and shaping the future of audience understanding. 

Expertise: 

• Audience Insight: 
  Uncovers audience behaviours and trends to help advertisers make informed decisions and maximise campaign performance. 

• Campaign Effectiveness: 
  Designs and delivers measurement frameworks that prove the real-world impact of Out of Home advertising. 

• Strategic Research: 
  Leads research projects that guide Bauer Media Outdoor's product development, client strategies, and market positioning. 

• Data Storytelling: 
  Translates complex data into compelling narratives that resonate with brands and agencies alike. 

• Thought Leadership: 
  Produces reports, tools, and content that position Bauer Media Outdoor as a leader in insight and innovation. 

Philippa believes that insight is never just about numbers—it’s about the people behind them.  She’s committed to inclusive research that reflects real experiences, challenges assumptions, and helps shape more equitable outcomes.