Xcel 2000 Fostercare

Xcel 2000 wanted to raise awareness through Out of Home advertising and increase enquiries from potential foster parents. We spoke with Aimee Barlett, Fostering Recruitment Officer at Xcel 2000 Fostercare about their campaign. 

The Data knowledge provided us with the key proximity areas, locally and regionally to reach and grow awareness of Xcel 2000 Foster Care to our potential family audiences.

"Post analysis of our first outdoor campaign we gained a 216% increase of enquiries from families locally and further afield in partnering postcode areas too. The campaign also engaged with audiences on our social media platforms and we saw an increase in traffic to our Website instantly. Our campaign generated the coverage and frequency we needed to raise our brand awareness local/regionally within our community and the response in enquiries overwhelming, we are very pleased with the results."