The Collective

The Collective’s recent Out of Home (OOH) multi-format campaign displays their understanding of our key Powerful Posters principles that look at how to master outdoor creativity with a simple, striking, succinct and sensible creative. The objective was to increase product range awareness in proximity to the top-performing stores.

Targeting young, urban families willing to pay more for gourmet yoghurt, The Collective used multiple OOH formats, including Adshel Live and 6-sheet, Billboard 48 & 96 sheets to drive brand reach, and our super-premium Storm sites to build brand fame

Over the course of the 3-week OOH campaign, the blend of perfectly positioned screens along with an eye-catching creative helped The Collective to outgrow their competitors in product awareness.