Napolina

Napolina’s mission was to stand out in a crowded market. Keen to dispel the ‘humble’ image of Italian ingredients, and elevate their status on the shopping list, Napolina wanted to reaffirm their quality contribution to every meal.

Forming the basis of the campaign was brand building reach using classic poster sites in 1km of major supermarkets, alongside Adshel Live digital 6-sheets skewed towards capturing people on the hungry commute home.

The campaign delivered a brand awareness increase of +10% and achieved Napolina’s highest ever brand awareness score of 90%.