Leasing.com

"We wanted a mix of media and outdoor advertising enabled us to actually be in front of motorists, which was our target audience."  

"It was a national campaign which ran length and breath of the country but we did have the large formats for most of the billboards but we also used specific digital formats in Birmingham and London."  

"We estimated that we saw a 15-20% increase in direct traffic to the website on weekdays and it gave rise to an approximate 40% increase in total conversions."