Festival Teeside

The campaign aimed to maximise the event attendance by using Out of Home (OOH) formats across Teesside and the surrounding areas.

To effectively reach target audiences, a mixture of Adshel, Adshel Live and Billboard Live panels were used to reach audiences on the move. By leveraging our roadside formats in key locations, Festival Teesside drove attendance and created meaningful impact.

Following the OOH campaign, the festival attendance numbers were labelled as ‘fantastic’ and topped 27,000+ visitors in total.