ACE

ACE’s latest ‘Removing Stains Made Easy’ Out of Home (OOH) campaign aimed to raiseawareness among parents with young children, who are more prone to having clothes stains.The strategy was to run their campaign in proximity to stockists and primary schools,focusing on parents with young children. They used Adshel and Adshel Live within a 100-meter radius of primary schools for this purpose.

By using Adshel Live’s flexibility, they could effectively target morning school drop offs andafternoon pickups by rotating their digital creatives around those times as well asexclusively running the campaign during the stockist’s opening hours.

The OOH campaign resulted in increased website visits, social media engagement, and sales at Tesco stores (vs previous year) during the campaign period.